NO NEED TO PLAY DIRTY TO GET CLEAN: INNERSENSE ORGANIC BEAUTY DEBUTS ORGANIC ‘REFRESH’ DRY SHAMPOO
Innersense Organic Beauty, the cult status indie and green beauty hair brand, enters the competitive dry shampoo market today with the launch of Refresh Dry Shampoo, a groundbreaking foam to powder formula. The Bay Area brand's revolutionary green formulation absorbs oil, freshens the scalp and extends style without the powdery mess of traditional toxin-laden dry shampoos.
Formulated with tapioca starch to pull oil, witch hazel for astringency and Certified Organic honey for body and shine, Refresh Dry Shampoo is packaged in a purse-friendly 2.37 ounce bottle, perfect for overnight getaways and gym bags for freshness on the go. While dry shampoos are often formulated in environmentally unfriendly aerosol packaging, Innersense Organic Beauty’s unique, weightless foam utilizes an elongated pump nozzle to deliver product directly where needed, whether it be the part line, nape or even fingertips. Refresh Dry Shampoo dries clear, which means no powdery, white residue, another downside of over-the-counter formulas.
“Our community has been asking for a truly clean dry shampoo forever, and I knew we could do it better,” says Greg Starkman, cofounder of Innersense Organic Beauty. “We’re known for formulations that harness the latest advancements in green chemistry and Refresh Dry Shampoo is true to brand, with clean, pure and beautiful ingredients that perform better than their conventional counterparts.”
“We think Refresh Dry Shampoo is cleaner than anything on the market now and that’s just what consumers want,” he adds.
Refresh Dry Shampoo retails for $24 USD on innersensebeauty.com. Along with the entire Innersense Organic Beauty line of hairbaths, conditioners and stylers, Refresh Dry Shampoo can also be found in salons, specialty beauty boutiques and green beauty e-retailers across the globe. For more information, visit innersensebeauty.com.
After decades in “big beauty,” husband and wife team Greg and Joanne Starkman founded Innersense Organic Beauty after the birth of their special needs daughter awakened a drive for a pure, organic and toxin-free lifestyle. The brand can be found in salons across the United States, the European Union, Australia and Canada, as well as locations in Saudi Arabia, Macau and more. It also enjoys a cult following on Instagram.